About Us

At Hooton & Qiu Ltd , we specialise in providing all the services needed to get your company operating successfully within the Chinese market – with focus on public relations, marketing, consulting, and arranging business travel.

Founders Samuel Hooton, and Zhao Jun Qiu met with this common goal, following years of experience in the field of business travel and tourism to create Hooton & Qiu together to meet the needs of UK businesses looking to get their feet into the Chinese market, whether that be as sellers, buyers, manufacturers, investors, or indeed any field imaginable.
Mission & Values

Our philosophy of trustworthiness, attention to detail, and building connections drives everything that we do, working around the clock to fulfil the needs and desires of our clients, as well as opening up new possibilities for them.

Our partner founding business Intennel Business Ltd, which has operated as a provider of business travel services for such companies as P&G, Christie’s, Citic Group, Haier, and Fosun to name a few, was awarded IATA certificate in 2017, awarded as listed tour operator of Visit Britain and ADS supplier in 2018, and has been awarded Best Chinese Visitor Luxury Tours Provider-UK in 2021. Bringing Intennel’s experience to the table helps to ensure our high level of service and competency, whether dealing with a small company or a large-scale operation.​

In addition to our links, both local and international with private enterprise, we also work together with public organisations in several Chinese provinces. These include departments and sectors of Beijing City, Macao Special Administrative region, Guangdong Province, Shaanxi Province, Jiangxi Province, Shandong Province, giving us access to special services and opportunities in these regions which are out of reach for others.

If required by our customers, we can also arrange full media publicity and reporting for their business trip in both the British and Chinese mainstream media.

Media Publicity
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Sam Hooton

Co-founder

Zhaojun Qiu, the Managing Director of UK International Communication and the Head of the UK-China Cross-Border E-commerce Showcase Center, has over a decade of experience in business exhibition and conference management. Since 2010, he has been actively involved in fostering trade and communication between the United Kingdom and China, cultivating a vast network of connections and acquiring extensive expertise in this field. Mr. Qiu's dedication to promoting bilateral trade and cultural exchange has positioned him as a key figure in facilitating business collaborations between the two countries. With his profound knowledge of cross-border e-commerce and his deep understanding of the nuances of both the British and Chinese markets, he has successfully guided numerous UK businesses and organizations in exploring opportunities in China. As the Managing Director of UK International Communication, Mr. Qiu spearheads strategic initiatives and oversees the company's operations, ensuring the delivery of high-quality services to clients. Additionally, in his role as the Head of the UK-China Cross-Border E-commerce Showcase Center, he has played a pivotal role in creating a platform for British companies to showcase their products and services to the Chinese market, fostering trade partnerships and boosting economic growth. With his wealth of experience, extensive network, and passion for cross-cultural collaboration, Mr. Qiu continues to contribute significantly to strengthening the business ties and fostering understanding between the United Kingdom and China.

Zhaojun Qiu

Co-founder

Zhaojun Qiu, the Managing Director of UK International Communication and the Head of the UK-China Cross-Border E-commerce Showcase Center, has over a decade of experience in business exhibition and conference management. Since 2010, he has been actively involved in fostering trade and communication between the United Kingdom and China, cultivating a vast network of connections and acquiring extensive expertise in this field. Mr. Qiu's dedication to promoting bilateral trade and cultural exchange has positioned him as a key figure in facilitating business collaborations between the two countries. With his profound knowledge of cross-border e-commerce and his deep understanding of the nuances of both the British and Chinese markets, he has successfully guided numerous UK businesses and organizations in exploring opportunities in China. As the Managing Director of UK International Communication, Mr. Qiu spearheads strategic initiatives and oversees the company's operations, ensuring the delivery of high-quality services to clients. Additionally, in his role as the Head of the UK-China Cross-Border E-commerce Showcase Center, he has played a pivotal role in creating a platform for British companies to showcase their products and services to the Chinese market, fostering trade partnerships and boosting economic growth. With his wealth of experience, extensive network, and passion for cross-cultural collaboration, Mr. Qiu continues to contribute significantly to strengthening the business ties and fostering understanding between the United Kingdom and China.

5/5
Hooton & Qiu play an important role in assisting British businesses in getting to and operating in China.
John McLean OBE (China UK Business Development Centre)
5/5
I'd like to thank Sam personally and Hooton & Qiu for helping us get setup in China. We couldn't have begun our operations here without them.
Ahmed Khalil (Synthomer)
5/5